Our Approach

Our work approach is agile. This means we create working products that we test often and refine, rather than sticking to a rigid specification. We do this in collaboration with you, to deliver the results you want.

Agile

Ask, Analyze, Discover

We work with you to find out more about your company and determine your project goals. We try and add value by asking questions and using our experience to advise you of the latest techniques and best practices for what you are trying to achieve.

Imagine, Think, Plan

Based on knowledge gained from the research and discovery stage, we work with you to develop user stories for the project. A user story is one or more sentences in the everyday or business language of the end user that captures what the user wants to achieve.

Design, Develop, Sprint

Our agile approach gives more power to you the client, as you're able to give your feedback at every step of the way. We respond quickly to that feedback with changes during the design and development phase. The process is broken up into fixed duration periods of time known as “sprints”.

The Sprint

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Sketching

Sketching

Sketching sets the tone for the rest of the design process. It allows us to visualize the screen flow of the user experience and get a basic concept of how an interface will work.

Prototype

Prototyping

Once the budget is agreed we create a prototype made up of interactive wireframes to get a sense of the look and feel of the website.

Visual Design

Visual Design

We add the visual design – typically using Photoshop.

Testing

Testing

We test early and frequently and include usability testing.

Review

Review

Reviews take place after creating the first prototype and then again at the end of a development sprint. During these reviews we like to involve the client and adjust the project based on feedback.

Launch

Launch

This isn't the end of your journey with us. We are always here to give you support on your project and would love to work with you in developing new features.

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